The second prototype device from L’Oréal was a smart eyebrow makeup applicator Brow Magic, designed to give users bespoke brows for their face shape in seconds and due to launch in 2023 under its mass makeup L’Oréal brand. We are dedicated and passionate to bring new technologies powering beauty services that augment and reach every individual’s ultimate desires, expectations, and unmet needs.” Smart and precise brow printing
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“The key to Hapta is its combination of built-in smart motion controls plus customisable attachments that give the user an improved range of motion, increased ease of use for difficult-to-open packaging, and precision application that is otherwise hard to achieve – to help individuals feel confident, independent, and empowered to enjoy the self-expressive power of beauty,” L’Oréal said.īarbara Lavernos, deputy CEO in charge of research, innovation and technology at L’Oréal, said: “Inclusivity is at the heart of our innovation and beauty tech strategy. The battery-powered device was rechargeable and offered one-hour of continuous use, approximately 10+ applications.
A magnetic attachment allowed for easy ergonomic use with 360-degrees of rotation and 180-degrees of flexion and a clicking feature allowed the user to set the intended position and lock it in place as a customised setting. The device enabled ultra-precise computerised makeup application, incorporating technology originally created by life sciences research specialist Verily to stabilise and level utensils to enable people with limited hand and arm mobility to eat with confidence and independence. L'Oréal's HAPTA device is designed for consumers with reduced arm and hand mobility
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